33. The state of the wedding industry in 2025

The industry has experienced "seismic shifts since 2023" according to Tim Chi, CEO of The Knot. Those who are successful are the ones who understand AND evolve with the market.

There’s a growing gap between creatives who are booking well and those who are struggling. 🥵

Why is this happening? Well, there are a few culprits at hand, namely:

• the economy - record inflation, election uncertainty…you know, you’re living it, too
  
  
  
• the “dating gap” - this one was so interesting to me! Couples typically get married 3.5 years after they’ve started dating. Think about life 3.5 years ago - we were in the middle of a global pandemic, social gatherings weren’t happening, bars were closed, dating was DOWN. So it makes sense there’d be a wedding gap 3.5 years later! 
  
  
  
• the sheer amount of information and options available

But there’s a silver lining: budget predictions are actually up, for a total of $70 BILLION in revenue forecasted for the wedding industry in 2025. Experts are predicting 2.1 million weddings in the US alone.

So how can you capitalize on this?

My top 3 strategies to help you thrive in 2025:

1. Niche Down

Instead of trying to be everything to everyone, niche down within your specific industry. 

CLARIFICATION: I don’t advocate niching into one TYPE of job if that’s not aligned with your goal…we photograph weddings, newborns and families because I love them all and the diversity helps with market fluctuations buuuut you can niche down within each job type.

For example, if you love vibrant, intimate celebrations in the mountains of Utah, make that your calling card. You’re not just a wedding photographer - now you have a “specialty.”

When you niche down, you get known for something. You’re an expert, and you’ll stand out in a crowded market.

2. Be specific in your messaging

Specific messaging is like a magnet to right-fit clients. Vague messaging gets overlooked…and most of the industry is stuck in vague messaging.

The most valuable way to be specific is to use your ideal client's actual words in your messaging. 

For instance, if your ideal couple is family-oriented, reflect that in your messaging: "Our couples are so excited to celebrate with friends and family." This clarity will draw your right-fit clients in.

3. Take a “human-first” approach

The slow decisions they’re making have nothing to do with your worth; it’s a reflection of an oversaturated market. 

They’re stressed, so be the one who makes it easy:

• Think about “WIIFM” - what’s in it for me (for them!).
• Break your info down into bite-sized, digestible pieces of information. 
• Create a simple process that guides them from inquiry to consultation, and consultation to booking. 
• IMPORTANT: focus only on what they need to know to take the next step.

Act as a guide and you’ll build trust while positioning yourself as the expert who can help them achieve their dream wedding.

Bottom line: with the predicted 2.1 million weddings for next year, there’s plenty of opportunity out there. Embrace the evolution and make 2025 your best year yet

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

Transcript

Let's talk about weddings and the wedding industry for 2025. I heard, I came across a really interesting quote from the CEO of The Knot Worldwide, Tim Chi. And he said, the wedding industry has seen seismic shifts since 2023. And it can be hard to predict what's coming next as someone who is in the trenches, whose bookings have increased in 2024.

I'm going to do my best to predict. Okay. Because similar to the income gap of the top, say 1 percent of people in the U S and the middle class, there's a growing gap between those who are really booking well. And those who are struggling in that gap became significantly bigger. In 2024, 2024 was really difficult for a lot of photographers and creatives.

The market, the wedding industry was overall down by 17 percent and many are going to continue to experience challenges and bookings through the next year without the right strategies. So in today's episode, I'm really going to peel back the curtain on what's going on in the market. What's predicted for the next year.

And then what you need to know to be successful in 2025.

I'd love to hear how 2024 has been for you. It's not over, but as I record this, it's late October. So for many of us, including me, um, in the US we're winding down our season. We've got two weddings left in the books, one this coming weekend, and then one in December.  In 2024, like I said, has really been a mixed bag for so many photographers and creatives.

Who serve clients in the wedding industry. So I want to hear from you. Send me a DM about how bookings were for you this year. Anecdotally, I'm hearing that there is a growing gap in those who are doing really well in those who aren't. Like I said, kind of similar to the 1 percent versus middle middle class gap on one side, I'm hearing from so many that it feels really hard to stand out right now.

It feels like the market is saturated. There's so much competition and people are just really confused as to how to get the bookings that they want. Not even the bookings they want. A lot of people are confused as to how to get bookings. At all. I'm hearing that potential clients are flaky. Like everybody's ghosting.

They're not responding to emails. They're taking longer than ever to make a decision. There's, you know, just lots of back and forth communication that ends in, Oh, we went in another direction. Um, bookings are down. Budgets are down. And then on the flip side, there are others who are having the biggest price increase ever.

They are at their like highest average investment. They're fully booked. They're more profitable than ever. They are attracting the most perfect, most aligned clients, and they're really feeling very fulfilled. So why is there such a disparity? There are a few industry trends that are really important for you to know.

So that regardless of whichever side of the booking divide you're on, you can have even greater success in 2025. What is causing this disparity, this gap? There are three big points that I want to hit. There's good news and bad news for each of the three. First is the economy. This is the duh, Erica, obviously.

There's been record level inflation. We're right in the middle of an election year. Election day is two weeks away, less than two weeks away from when I'm recording this. There's increased competition. Okay. But also our perspective, we were in a post pandemic boom for years that brought in an unnatural number of weddings.

So because of this high demand bookings have really been easy for several years, we kind of got spoiled. And to be honest, that made a lot of us Present company included. Pretty lazy. I know for me, I got very lax with some of the things that I used to be so regimented about. For sure, my marketing systems.

I talk a lot about my systems. I definitely got lax for some of this. One, because of the volume, uh, that was like unprecedented. And then two, because it just wasn't needed, right? Like, People were literally banging down all of our doors, trying to give us their money. And, and we've shifted back to a pre pandemic level of busyness.

I'm going to throw a couple of facts at you and then we'll digest them and see how this impacts your business. So roughly 2. 24 million weddings happened in 2023. And that's down from the previous year. So 2022 had about 2.5 million weddings. Okay, so we went from 2.5 in 2022 to 2.24 in 2023, Shane Murray McMurray of the wedding report had forecasted 2.2 million weddings for 2023 and 2024.

He was spot on for last year. We'll see where 2024 lands, but my guess is that he's probably right again. And for 2025, he's predicting. We're forecasting 2. 1 million. So the bad news here is that bookings will continue to go down slightly. Okay. This year they were down 17 percent from two years ago. Now keep that in mind with a grain of salt that two years ago, the numbers were highly inflated.

The good news is that budgets are up in that couples are more selective in how they're investing their money. So listen to the stat 85 percent of engaged couples reported that inflation has impacted or will impact their planning, but less than half are actually modifying their initial plans in those who are, are planning, uh, 41 percent of them are reducing guest counts and 30 percent are refining their budgets, but get this.

They're not reducing their budget. They're actually increasing their spending. So the good news here is that while there are fewer weddings, There are actually bigger budgets and couples are now being more selective in how they're investing. So kind of gone are the days of like that stereotypical checklist from the knot.

Most couples now are focusing on their own personal priorities rather than checking off the box on what they're supposed to do. There's a way to make this a positive for you. And I'm going to get into specific strategies that are working in today's market that will get you through 2025. And beyond one thing that I just really want to emphasize is that it's critical to evolve with the market.

Okay. So depending on how long you've been in business, this might be the biggest shift that you've ever seen in your business this last year, these last couple of years. And, and that's okay. The, but the thing that you need to know is that the market is always changing. It's always evolving. And so as a business owner, it's up to you to really.

Okay. Like keep on the pulse of what's going on in the industry and how you can stay at the top of that wave. The need for evolution is part of the reason that there's a growing gap between those who are succeeding in those who aren't with that in mind, I just want to say, this is a little, uh, Side note, tangent public service announcement.

I know it's really easy to get caught up in commiserating online when things are tough. I see this in a lot of the Facebook groups that I'm a member of. We, if we're having a hard time, we want to feel like we're not alone. Right. And so if you're posting about struggling or you're wondering how, you know, others are succeeding.

Or others are posting about struggling and you're chiming in to say that you are too. Know that that's, it's totally natural. We want to feel like we're not alone, but it's also stuck energy if you're focusing on the economy and the struggles and feeling like everybody is struggling because that's not the case and keeping your focus there is going to keep you stuck.

It's stuck energy. It's gonna keep you struggling, okay? Because remember how I said that 2.1 million weddings are predicted for 2025? Well, that equates to about $70 billion of industry revenue. That means that there's plenty to go around onto 0.2. Now, this is something that I hadn't actually really thought about, but as I was doing research for this episode, I came across this interesting idea, and it just makes so much sense as to why there's been.

A gap. Okay. So the amount of time that a couple dates before marriage is on average two and a half years, two and a half years. Well, that's two and a half years to getting engaged. Okay. Then add roughly a year, give or take to their wedding. That puts us at roughly three and a half years. Think about where we were three and a half years ago.

It was 20 end of 2020, beginning of 2021. We were literally stuck in the thick of the pandemic. People were not going out. There were no social events. There were no bars open. There was no way for people to be dating. Everybody who was, well, I'm not going to say everybody because I'm sure that's not the case, but a lot of people who would have been actively dating just weren't because of the pandemic.

So the bad news is that, yes, it's only natural that three and a half years after, um, a slump in dating, there's going to be a slump in weddings. The good news is that outlook, the outlook for weddings is really positive. So weddings have been slowly, steadily declining since 1980. It's like, I think on average, a 0.

6 percent decline. So it's a very minor, but it's been happening for the last. Gosh, is that over 40 years? Um, oh yeah, I was born in 1980. So 44 years, it's been declining. But the good news is that Gen Zers are excited about marriage. They prioritize getting married only behind buying a house. So while we are in a slump, hopefully we're at that tail end.

Of the fallout from the dating slump. Um, the further we get into 2024, the end of the year, the beginning of 2025, we're going to get, we're going to start to come out of that dating slump fallout. Okay. So that's the good news. The third cause to the disparity that's happening in the wedding market is just based on the sheer amount of information and options that are available to couples.

Just in general and not just couples, but everybody I know for me I've had massive bouts of overwhelm of anxiety I get pop ups in my newsfeed all the time about ADHD I laugh about them all the time because it real I can relate to it on such a deep level I do not believe I have ADHD but We live in a world that is very Honestly designed for endless distractions.

So whether you have a diagnosis or you don't, whether your couple has a diagnosis or they don't, that means that all of us are really vulnerable to attention impairments. Integrative psychologist, Henry Emmons says the rise of cellphones and shorter snippets of media are absolutely impacting our attention spans.

Our brain gets tired when it's constantly asked to change focus, which makes it hard to pay attention to the present. I'll tell you as a market study of one that totally resonates with me. I do feel like I struggle to stay focused on certain tasks. Um, and I do get overwhelmed by just anytime I'm looking for anything.

I just recently shared on Instagram about how to turn your brand into a limited edition. And I talked about how I was stuck in indecision on like buying a pair of boots for my trip to London that I'm leaving one month from today. Um, and, and I was really stuck on like buying the most perfect fit for what I was looking for.

Right. So like comfortable to walk around in, but also still cute, but also warm and waterproof. Okay. So that's really specific. And I probably spent hours online looking for this pair of boots. It is just, There are so many options out there. And so we need to keep that in mind. As we roll into 2025, 43 percent of adults say they feel more anxious than they did over the previous year.

And then there's this idea of analysis paralysis. So just like with the Cole Haan boot example. We have endless information at our fingertips. There's an article talking about psychologist Barry Schwartz's idea of paradox of choice, and it sums it up really beautifully in this one sentence. We can now research the pros and cons of each and every option available to us.

A simple search query can often open a time sucking black hole of link clicking that can end hours later. Making me more confused than ever about the right action. So it's this idea that the more choices we have, the more we have, we struggle with indecision, the more it leads to higher levels of anxiety of not being able to make a decision, really that analysis paralysis.

And also of dissatisfaction because after you've made the purchase There's also the fear that you chose the wrong thing. And so it's like second guessing What you've chosen wondering and doubting maybe there was a better choice out there and then Really mistrust trusting the choice that you made. So if you're if you're dealing with The clients who don't trust you, who don't value you, who micromanage you.

Part of it is because of this, there are three factors that contribute to analysis paralysis, one information overload and endless research. So again, the more you look into something, the more you find pros and cons of that one thing, plus then all the other options that are out there. It starts to become really hard to see the difference and to see which is right for you.

Number two, unclear priorities. So if your ideal client isn't entirely sure what she wants, she's going to have a hard time finding it because she's just not clear. And there's no deadline again. Kind of back. If you go check out my Instagram, the Ewing studio, I made a post about, um, turning your brand into a limited edition.

And part of it is incorporating urgency into your process in the, in the power of deadlines. So the new reality is that couples are really taking longer to commit to their vendors They're having a harder time choosing They are being more selective about where they're spending their money. They are concerned about economy But they are still forging ahead.

The wedding industry is healthy, but we need to Get focused on the strategies that will let us succeed in 2025. So first quick recap, before we get into those strategies, number one, the economy and its impact on inflation on the wedding industry as a whole, um, couple's priorities when it comes to how they want to spend their money is definitely impacting, um, you know, what's going on with bookings.

We've got the dating gap from the pandemic, which means a wedding gap three and a half years later. It makes sense, right? And then the overwhelming amount of information available in the analysis, paralysis, the stress, the overwhelm, the, the potential buyer's remorse that comes from that. Now, back to the good news.

Like I said, in the beginning, there are 2. 1 million weddings slated for 2025. That is about 70 billion in revenue for the wedding industry. And there are many around you who are having Immense success. So if you are on the side of already experiencing success in 2024, and you want to grow that success even bigger, or you've had a tough year and you're ready to switch things up and really, you know, increase your success in 2025, book more weddings, increase your prices, book better clients, then these three steps will help you get there.

So how can you have success in 2025? I'm going to break down each of these three, but at a high level, number one, niche down number two, prioritize your messaging and specificity in your messaging and number three, put the humans behind the inquiry first and be the guide, step into the role of the guide.

Let's back up to niching down. Now I've never been an advocate of choosing just one niche as the only way to succeed. If you've got, if you're like all in on one niche, if you are only focused on weddings, Good for you. If that is working, do it good for you. Lean into that because you can make that a superpower in your messaging.

You are an expert of the niche that you choose. Okay. In our studio, we photograph weddings, newborns, and families and the occasional corporate job. Now for me, this works. I love this mix. It's the variety that keeps me excited and inspired. I'm just one of those people who doesn't love routine. And so when my days start to look the same, I get bored.

The variety is also, you know, diversifying across different job types. And I really feel like that's one of the things that helped us get through the pandemic successfully. Weddings are down, but I was still shooting newborns. I was still, I was actually shooting more newborns and families than I had previously.

But we niche down in our specialty within each type of shoot or project we take. Now, what does this mean and why does it matter? Well, it means that we don't just shoot weddings. Like for me specifically, as a wedding photographer, it's I don't photograph just any wedding. We, we photograph a specific type of wedding.

We don't book just any client that comes our way. We book a specific type of client and we have a specific approach when it comes to those specific weddings and clients, are you getting the, the, the clarity of specificity here? Uh, if we were playing a drinking game and specific was the word weed, I'll be drunk right now.

When you get specific about the work that you create and the clients that you serve. You start to become known for that. You become the go to for those clients. You become an expert and this expertise is a powerful way to stand out, which as we're talking about the economy being down, uh, the just competition in the noise being up and couples taking longer to make decisions, having a harder time with decisions, really being stuck in that overwhelm, leaning into a particular expertise in.

Gets you seen it's how you reduce the competition because of instead of competing against all of your local peers, you're competing against a slice of those in the same niche. It's also how you can charge premium rates for your services. So let me give you a super simple example of niching down in action with one of my favorite topics.

Coffee. There are three coffee shops near me. Dunkin Donuts, Starbucks, and Victoria Coffee, which is just like a small, adorable little coffee shop in town, okay? Now each of these three coffee shops are very successful. Each have their own niche, and they all play a role in the market. Even though they all sell coffee, there's very little competition between the three.

Because they each have their own specialty, they each have their own niche within their niche. For Dunkin Donuts, it's that they are Low priced. They have a bunch of different food options like bagels and sandwiches and things like that. And they are very convenient. There is a line of cars in that drive through every day of all of the commuters who are real quick, grabbing a fast, fast food, fast drink, getting on the road.

That is Dunkin Donuts. For Starbucks, it's customization in an up leveled coffee experience. So there's more espresso options than you're going to get at Dunkin Donuts. There's more milk options. There's more flavor. There are more drink options, right? They really start to become more of a specialist, a specialty drink spot.

Now for them, there's still a convenience factor there with the drive through and mobile ordering. And then for Victoria Coffee, it is The, the charm of a small town coffee shop, it's supporting a small business. It's handcrafted coffee drinks. It is the highest quality beans. You don't get that level of convenience.

There is no drive through. There is no mobile ordering. You've got to pull into the parking lot, walk up to the counter, wait, get your drink, but you know, it is made with care and that you are doing good by shopping small. So while all three of those shops, Dunkin Donuts, Starbucks, and Victoria coffee. I'll sell coffee.

They've niched down to serve a specific client. And so there's very little overlap between the three. They have a clear place in the market and they are experts in their area. I would not go to coffee, uh, Victoria coffee. If I needed to get my coffee in like a minute and be on the road. I just wouldn't, I know that that's not going to be possible.

I also wouldn't go to Dunkin Donuts. If I cared about the taste of my coffee, no, no, no, I'm not going to say that. Cause I know there are Duncan's fans out there. I'm just not one of them. I'm more of a latte girl. Okay. So, um, when you are able to niche down and get really specific about who you serve, you become the expert of that space.

Expertise is the ultimate goal of niching down in. This should be a priority to really get clear on yours on what your niche is. If you aren't already before 2025,

okay. Step two, prioritize specificity in your messaging. Now here's the thing about messaging. Vague messaging is ignored. It doesn't necessarily hurt you. But it doesn't help you. It just becomes a non factor when it's unclear, broad, general, and I'll kind of dig into what this looks like specifically in the wedding industry.

But good messaging is a magnet. It's a magnet. Good messaging is a magnet to your right fit clients. I do a lot of website reviews as part of the VIP tier experience in the Super Attractor Sales Academy. Here's what I see. The majority of photographers in wedding pros have gorgeous professional websites.

This has just become the standard. So if you have a show it pro photo, a really beautiful website, that is now like the foundation, sort of the bare minimum of what you can have the majority of photographers in wedding pros. Sound exactly like one another eight out of 10 of the photographer sites are reviewed, describe their work as timeless, like literally when I pulled up all of their sites in this last cohort and compared to them, I did a little video training for them and compared the eight sites.

They were shocked here. It's a big issue that has definitely caused difficulties with bookings and it causes difficulties for you. And also for your ideal client, if y'all have equally beautiful websites, With equally beautiful, but different work and your messaging all sounds the same. You're honestly contributing to your perfect client's struggle when it comes to making a decision about their vendors.

Generic and what I call fluffy messaging that sounds nice, but doesn't really connect is what's holding so many creatives back. When I say fluffy, that's basically like the well written copy that could be cut and pasted and put on any competitor's website and still work. Like it might even be the placeholder copy from your website template.

It's so tempting to just leave that copy alone because it's so beautifully written and it could totally apply to your business. But the problem is it could also totally apply to everybody else's too. The other thing I see here is a focus on features over connecting with client desires. For example, so many websites or reviews say something like, I've been in business since 2016, or you're using FAQs for things like how many images are included and what equipment do you use?

Instead, what you've got to do here is, like defining your niche, get really specific. You've got to align your messaging with that client, that specialty from your niche. The easiest way to approach your messaging is to brainstorm from your ideal client's perspective. Perspective. What does your most perfect client really want when it comes to their wedding, when it comes to the service that you provide, if you're not sure you can check in with your past clients, this is actually a great excuse to reconnect with some of your favorite clients and ask them, like, what were their priorities when it came to their wedding day?

What were their priorities when it came to choosing you? Why you over the competition? And. Make it part of your consultation moving forward. Make it part of your consultation, your booking process to get this information, okay? This is invaluable because once you know what their desires, their goals, their fears are in their words, then you can use that language in your messaging.

Their words are is key here. Okay. That you've got to get it in their words, because in order to grab attention, in order to really resonate and stand out, you have to say it, say what they want in their words. Let's look at, I just got this inquiry for a most perfect fit chef's kiss client. Um, she said, We are both very interested in discussing booking you as our photographer and videographer team, as we feel your style is exactly what we're looking for.

Bright, loving, and warm. We're hoping to capture a balance between a beautiful, classy wedding in an authentic, humorous event with our close friends and family. They are also getting married at one of my most favorite venues local to us. It's a botanic garden. It is unique. It is beautiful. It is a statement kind of venue.

Now, if you look at our website, you're going to see how closely our words, our messaging are aligned with exactly what she just said. She wanted on our website. Um, in the FAQ, as I talk about, how would you describe your style? Bright, warm, and loving with a mix of gently crafted and photo journalistic.

Okay. So that gets at, well, I think she might've just used my words. She, I might've said it even better than she said, when you can get to that level, you know, your messaging is really magnetic. And she also talked about a balance, right. And I talk about a balance. Um, we also say that our couples are so excited to celebrate with their favorite people.

To us, um, our niche within the wedding industry is bright, warm, loving photography and videography for kindhearted couples planning a wedding at one of new England's most Epic venues. Right. Um, our people really prioritize family and they're very, very. Um, they're family centric and they're very focused on their friends and everybody's experience at their wedding.

So when we say things like that, that really grabs their attention and has them leaning in and has them wondering more specifically, is this person right for me? Like I mentioned, this bride is getting married at one of our favorite venues. She wants a style that's bright and colorful. She's prioritized friends and family.

So when she lands on our website and sees that not only does our work show this, but also our messaging does too. Instead of overlooking it because it's generic and sounds like everyone else. She's leaning in. Do you see how being really specific becomes a magnet to your right fit clients? This is so important.

Um, okay. Lastly, number three, it's time to switch the focus from your bookings and worrying about your bookings to their wedding vendor selection. How can you serve your most perfect client even before they book by holding their hand and walking them through all of the information and this decision process.

Okay. We've got to help our potential clients with their decision. In these three strategies are going to get you to that place for 2025, one niching down to getting specific in your messaging in three, taking a human first approach. It can be really easy to get tunnel visioned on our own needs when, especially when we feel like we're, we're, we're having a hard time, right?

So if we're having a hard time attracting the clients that we want or booking, booking weddings in general, or booking, you know, at a price point that we want, it can be really easy to tunnel vision into our own needs. But here you've got to really flip the script and tap into the what's in it for me. So rather than focusing on filling your calendar, focus on helping your right people make the right decision for them, which if they're your right people, the right decision is to work with you.

You've got to really understand at a deep level that ghosting that not responding to your emails, the slow decisions, the indecision, the insecurity. All of this has nothing to do with you, your skillset, your, the level of service that you offer. It's simply the nature of an oversaturated market. These couples need our help.

They're stressed. They're completely inundated with options and info, and it's causing overwhelm, fatigue, and worry that they're just going to make the wrong decision. So put their needs first. Really think about how you can make it an easy decision to work with you. Don't assume that they can see what makes you unique and special, especially if your niche is a niche.

Or your messaging isn't clear. You want to step into the role of being a guide. How can you guide them through the process of working with you? The process of booking with you. You've got to break down your information into small bite sized pieces and know that sales is a process. Gone are the days of sending one email that immediately sets up a consultation, a casual phone call that, that turns into a booking.

Instead. Here you have an opportunity to create a few opportunities that really connect with your ideal client. When you get clear on that niche, you get specific in your messaging and you act as a guide that walks them through the booking process. Provide value and ask yourself at every single step, how can you get them just to the next step in the simplest way possible?

Because that's the purpose of an effective sales process, not to get a booking with a single email, but to take an inquiry from a lead to booked through a series of small, but intentional steps. What do they need to know in order to take that next step? You want to like, literally we're talking minimum amount of info here.

Anything more than that is going to contribute to that overwhelm. So, when you have someone who learns about you, they visit your website, then what do you need to do on your website to get them to take action and submit that form, to become a lead? What do you need to do there? From the next one, once you have that lead in your world, what do you need to do to get them to take the next step?

Which is simply to schedule a consultation. So many creatives complicate every step of their sales process because they're trying to do too much in each step, literally mini minimum amount of info to build a desire and get them to the next step. So from lead to consultation, then once they've got the consultation booked.

What do you need to do during that consultation to take them from consultation to being a booked client? And then, once they are a booked client, how can you confirm for them that they've made the right decision so that instead of feeling indecisive or having buyer's remorse, they're instead a raving fan before you've even actually shown up on their wedding day?

This is important because raving fans turn into lucrative referrals. Referrals are the number one source of high quality inquiries that you can get into your business. So it pays to focus on your booking process and to see that it extends beyond just contract signed retainer in hand to really helping them to know that they've made the right decision.

Really walk them through your info. Repetition is key. Specificity is your superpower. If you've ever heard that people need to see about a company seven times before they make a purchase, remember that as you're creating your. Booking process for 2025 repetition is key. Specificity is your superpower.

All right, let's recap. 2025 is going to be more of the same. It's what we saw in 2024, but by having these three strategies put into place, you can put yourself in the group. That's having more success than ever, because remember when everyone else is blending in, it's even easier to stand out. How are you going to do it?

Niche down, get specific in your messaging, and think about the humans behind the inquiry. Be their guide, and make it easy for those right people to choose you.