Successful Creatives
If you're a photographer, videographer or creative who wants to grow a profitable business you love - a photography business that delights clients AND that supports the life of your dreams - you're in the right place. The Successful Creatives podcast is all about actionable steps, meaningful mindset shifts + interviews with inspiring creatives who are redefining success, delivered every other Wednesday. Successful Creatives make the world a brighter place...but, let's be real. Most of us would rather be making art than running a successful, profitable business. This podcast is designed to show you how to do both. Subscribe to follow along + head to thesuccessfulcreatives.com to join the free group for driven creatives who want to grow!
Episodes
35 episodes
35. Do you need a sales system?
Imagine it’s breakfast time.You wake up starving and head to the kitchen to make some eggs and toast, but you’re sleep deprived and forget to turn on the burner. The eggs don’t cook.When you finally realize, you turn on the burn...
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Episode 35
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29:53
34. Your focus on leads is hurting your bookings
In this episode, we explore a common pitfall for many wedding vendors: the relentless chase for more leads. We challenge the traditional notion that more leads are the key to growing your business and examine why this focus might be holding you...
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Episode 34
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27:34
33. The state of the wedding industry in 2025
The industry has experienced "seismic shifts since 2023" according to Tim Chi, CEO of The Knot. Those who are successful are the ones who understand AND evolve with the market.There’s a growing gap between creatives who are bo...
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Episode 33
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36:01
32. 3 Simple Systems Every 6-Figure Creative Business Needs
There are three essential systems every creative needs to run a business like a well-oiled machine.Here’s what we’ll cover in this episode:How to build a pricing system that reflects the true value of your wor...
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Episode 32
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10:48
The Missing Piece That’s Costing You Bookings
Your client journey is one of the most powerful tools for growing your business. But what if I told you there’s a missing piece in that journey that could be costing you bookings, aligned clients, and even revenue? Most creatives divide the cli...
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Episode 30
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27:34
#1 Simplest Way To Boost Profits NOW w/o Adding More Clients
In this week's episode, I dive into the powerful strategy of increasing revenue through your current client base. It's a game changer, especially when you're swamped with busy season!Too often, we focus on attracting new clien...
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Episode 30
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23:15
29. Stop the Discounting Trap: How to Book More Without Lowering Prices
In today’s challenging economy, it’s easy to feel like the only way to keep your calendar full is by lowering your prices. But before you start slashing rates, consider the long-term impact this could have on your business.Lower price...
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Episode 29
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28:34
28. From Aerosmith's assistant to wedding photographer: Meet Lauren Carroll
Lauren Carroll! Hear the story of this Ireland-based wedding photographer, and how her career took her from backstage with Steven Tyler in LA to traveling halfway across the globe to shoot weddings in Ireland.I can’t help but thi...
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28:45
27. How Gillie Bird booked $71,000 in just weeks
Featured Creative Episode!Meet Gillie Bird, a fine art luxury wedding photographer in Toronto. She shares how she got her start, the struggle she was facing in her business and the steps she took to transform her bookings - from just 2 wedd...
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29:09
26. Master Boundaries for a Balanced Business
Busy season is just around the corner, which is why we should have a quick chat to make sure overwhelm and burnout aren't a part of your 2024 season. How? With a few simple policies!Let’s explore what this might look like for you…...
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20:45
25. SQUIRREL! 3 tips to ditch the stress & get more done
Marketing and sales are my jam. But organization, and productivity? Let’s just say I’m a work in progress.Luckily I met THE expert in this area, NJ Shelsby who sat down to give me some tips on how to get more done, with less stres...
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38:19
24. The Email that Increases Consultations
A super talented wedding photographer who’s beyond lovely, with a stunning portfolio and over 70 5-star reviews should be fully booked, right? But yet out of 40 inquiries, only 2 booked…that’s a 5% booking rate, ouch. AND...
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14:56
23. My Biggest Lesson in 2023
2023 was a really strange year for me and to be honest with you, it felt like I was riding a roller coaster at times. It was really hard at times. It was really beautiful and easy at times, and it all stemmed from the pivot that I've been makin...
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31:18
22. 4x Your Bookings with this 2 Step Method
Have you ever heard me talk about the booking slump that I hit in 2019, where I didn't book a wedding for, like, I think 4 months? I thought it was 6 months, but I think my brain just exaggerated that fact. In reality, I did not book a wedding ...
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28:02
21. Assess 2023 before 2024 for Important Business Growth
The end of busy season is a magical time when you get to think about all of the exciting things that you’d love to see incorporated into your business dream clients. More or less bookings, higher prices. All of this is what will become availabl...
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26:37
20. How to Effectively Plan a Styled Shoot
You got together an incredible group of women to create this amazing shades of purple shoot in Providence, and it was such a fun experience. It was the inspiration behind today's episode and why I really felt called to have you on to share your...
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24:26
19. Stop Attracting Price Shoppers
When you're repeatedly ghosted, or told you're too expensive, and you wonder why...struggling wedding pros typically look inward first - wondering if it's your work, your website, is it because you don't have enough followers or likes...
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35:07
18. Managing Difficult Clients and the #1 Step to Prevent Them
In last week's episode, I shared about the nightmare client who changed my business. I talked about the process that I used to make positive changes after the fact, and 4 lessons that you can take and turn a difficult situation into 1 that ends...
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29:16
17. Four "Nightmare Client" Lessons: How being mistreated changed my business
This is a personal story about my last difficult client (which was about 10 years ago!). This particular wedding gave me cold-sweat nightmares for a month, and changed my business indefinitely.I share the full story in the podcast, but t...
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28:26
16. Create an Epic Client Experience with Superstar Pink!
If you asked me last week if I liked the performer Pink, I'd say, Uh, I want to like her. I really like her message. I like what she's all about, but she just doesn't do it for me. Something about her kind of rubs me the wrong way, and I'm just...
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22:44
15. Book destination weddings: with guest Kelly Lafleur, a Chicago wedding cinematographer
This episode is all about booking destination weddings. If you've been curious about how to get started or you're interested in the strategies of a successful cinematographer on how she's really built her business filled with the weddings that ...
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38:36
14. How to Overcome the Most Common Pricing Mistakes
Today we're talking all about some pricing mistakes. These are the top 5 most common pricing mistakes that I see photographers and creatives make. I'm also going to talk about how you can avoid them and also what to do instead. ...
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20:20
13. Ditch Comparison for Good
So five things that I don't do now that I'm free from comparison. I don't look at other photographers websites for pricing information. I don't scroll Instagram wishing that I had the weddings that my competitors have. With that in mind, I don'...
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16:50
12. FROM BASEBALL UMPIRE TO CELEB SHOOTS WITH DREW BARRYMORE: An interview with Doug Levy
Today’s episode welcomes on a guest speaker, his name is Doug Levy and he is a Boston area photographer. Who has gone through this really cool evolution of his career path. Starting as a professional umpire, to wedding photographer, to where he...
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32:38
